COMING SOON
Selling your home? Listing it early as a Coming Soon property on compass.com gives buyers and their agents a heads up that your home is about to hit the market. Drive interest with exclusive marketing and gain insights before officially launching.
Early to list. Early to sell. Only with Compass Coming Soon.
What can Compass Coming Soon
do for your listing?
Increase exposure
Positioned on the Compass homepage and prioritized in search results, Compass Coming Soon listings are the first homes buyers see when they visit compass.com. Not only are these listings promoted site-wide, but they may be featured in both national and regional marketing campaigns at no extra cost to you.
Generate buzz
Compass Coming Soon allows you to bring your home to market sooner with differentiated print, digital, and social media marketing materials designed to pique buyers' interest. When it's ready to go live on the broader market, you'll have the opportunity to launch your listing for the second time, attracting even more attention.
Deliver market insights
Take advantage of the pre-marketing period by previewing your home to a high-interest audience as a Compass Coming Soon. It's the perfect time to assess pricing and gather buyer feedback - in most places, without accumulating days on market.
Success stories
Marc & Anita Abramowitz, Atherton
“Rich has been a trusted advisor and broker for almost 20 years and many properties. Rich is deeply knowledgeable about the Mid Peninsula real estate market. He is a long standing participant is the real estate community and has excellent personal and negotiating skills…he’s a very good guy.”
Jeff & Katherine Wise, Atherton
“We had just arrived in Disneyland for a long planned family vacation when I got a call from Rich Bassin. He had been meeting with prospective buyers for a house we were building to sell, and they wanted to make an offer. Because of Rich’s relationship with the buyer’s agent and his knowledge of the market, he was able to negotiate the sale of this home long before it was completed at a price and terms that made our vacation at the ‘happiest place on earth’ even happier. This is typical of the kind of service Rich has provided us during the more than 10 years he’s been our agent. He has guided us through the purchase and sale of multiple properties and has been an essential member of our team. His familiarity with the Atherton market and the real estate community here has been a huge asset to us, and I’d highly recommend him to anyone looking for the best agent to represent their interests.”
How does Compass Coming Soon work?
1.
While your home is being prepped for market, your Compass agent will preview your property to buyers on compass.com
2.
Your agent will develop a Compass Coming Soon marketing campaign featuring social media, emails, print materials, and more to drive the most traffic possible to your listing
3.
Based on these efforts, your agent can identify the right audience for your listing and gain pricing insights
4.
Then, once your listing prep is complete, your agent will create an official launch on the broader market designed for a faster, more profitable sale
